Editorial standards

How are claims labeled?

Three tags, applied inline where the claim is made, by the editor and never generated.

research-backed: supported by peer-reviewed research, listed in the numbered sources at the end of the guide. If we cannot cite it, we do not tag it.

mixed evidence: some formal support with meaningful caveats. We say what is uncertain instead of rounding up to certainty.

convention: tradition and professional consensus without formal studies. Often useful, never presented as science.

What are the sourcing rules?

Health-adjacent claims cite primary literature, sources are numbered and linked, and we never invent references.

Claims about biology or outcomes cite peer-reviewed journals or recognized clinical references, not other blogs. Every source is verified to exist before publishing. Where the evidence base is thin, the guide says so in plain language.

What will we not publish?

No attractiveness scores, no medical claims, no fear-based framing, no fake authorship.

• We describe what routines and choices do; we do not rate faces, bodies or ages.
• Guides stop at the line where a clinician, dermatologist or other professional should take over, and say so.
• No invented authors, no fabricated credentials. Illustrative imagery on this site, including any realistic renders of people, is AI-generated studio artwork: it is labeled as illustration, depicts no real person, and is never presented as a photograph of an author, reader or result.

How are guides made, including AI?

Research and drafting use software tools, including AI assistance; nothing publishes without a human fact pass.

The editor checks every tagged claim against its source, verifies numbers, and edits for voice. Publication and update dates are shown on every guide, and cornerstone guides are rechecked at least every six months.

How do corrections work?

Tell us, we verify, we fix it visibly.

If we published an error, write to [email protected]. Verified corrections are fixed in the article, acknowledged in a note at the point of correction, and reflected in the updated date. We do not silently rewrite mistakes.